Copper is the CRM for people who think they hate CRMs
- James Keblas
- May 6
- 1 min read
Copper is the CRM for people who think they hate CRMs. Well… at least for those running a business with Google Workspace.
✉️ Sending emails? Copper’s in your inbox.
📅 Scheduling meetings? It’s in your calendar.
🔗 Connecting on LinkedIn? Yep, there too.
It plays nice with many tools like Google Docs, Monday, QuickBooks, and Asana. So your work actually flows together.
A lot of the info that goes into Copper happens without ever opening the app. And since a CRM is only as good as the data you put into it, that frictionless approach makes the whole system feel alive.
That’s when it stops just being a report of what has happened, and becomes a guide for what’s about to happen — BIAS FOR ACTION — my biz dev happy place!
That was the whole idea behind the system at Kontent Partners. And if you want to see how we pulled it off, check out this case study that gets into the details.
Special shout-out to McKenna Turner, the Head of Production at Kontent Partners, who immediately saw the vision to make Copper work as effectively for production-delivery as it does for sales.
