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Cold outreach is tough, but necessary. These methods won't make it any easier, but if done correctly, it will make results worth the effort.

Dani Dufresne shares how to win agency business without playing the same old game.

Should production companies that produce a lot of traditional customer stories be encouraging their clients to think more aspirationally?

Jillian Gibbs shares a roadmap for how independent production companies can win against big holding-company supported teams.

Yes, you do more than one thing. But what’s the one you lead with?

AICP Week isn’t built for agencies or holding companies—it’s built for independent production companies. It’s one of the few places where you can have real conversations with people who actually walk in your shoes. In this post, I share a few takeaways from this year’s event in NYC and why I think it’s one of the most valuable weeks of the year for anyone in commercial production.

Here are a few moves you can use to land the deal, and more importantly, create a campaign that actually works for your client.

Copper is built for Google Workspace, so it works where you already work—email, calendar, LinkedIn. It’s a CRM that feels less like work and more like momentum.

The roster model is broken for most commercial film directors, production companies, and agencies. Here's how to fix it.

How do you find success growing a production company for almost 20 years? Buy an Arm Car, Fire Your Biggest Client, and Write a Manifesto.

Selling ads and marketing assets for massive corporations can feel soul-sucking if that’s all you see. But brands don’t hire you. People do.

A trick to unlocking the client's budget.

See how to talk about your expertise in a way that serves the client first.

Learn how to shift your mindset from “What are we making?” to “What are we saying?”

Learn how to close deals with higher budgets and hit the goals your client is trying to achieve.

Get an insider’s perspective on winning the client-side game in this conversation with industry leader, Kevin Knutson.

Don’t just say it—show it. That’s how you cut through the noise and build real credibility.

Amy Balliett leads this information-packed crash course to getting acquired, with all the steps to make your company irresistible to buyers.

Learn how to elevate account management with your clients from Rob Meyers at Versus, a NYC-based creative production studio.

Learn what it takes to run a production company that cranks out over a hundred video campaigns a year.