Anyone Can Make Bold Claims—But Can You Back Them Up?

It’s easy to slap bold claims on your website or toss up a few logos. But if you’re serious about building trust with potential clients, you should back up every statement with a real example, immediately following that claim.

For example:

If you say your production company offers creative development, don’t stop there. For example, show how by highlighting a project where your creative direction was a game-changer—and explain why it worked.

Do you claim your company is more nimble than the competition? Prove it. For example, share a case where you turned a complex project around quickly while others would have likely got bogged down.

If you say you create impact, back it up. For example, explain how your work generated a measurable result.

Don’t just throw claims out there and expect your audience to piece it together from a vague case study page. More often than not, it looks like you’re hiding the details.

Claim, then Prove.

Tell, then Show.

Back It Up.

Don’t just say it—show it. That’s how you cut through the noise and build real credibility.