Change is Hard, Embrace It
- James Keblas
- Mar 19
- 2 min read
How do you sustain and grow a film production company for almost 20 years? According to Craig Brooks at Kontent Partners, you BUY AN ARM CAR, FIRE YOUR BIGGEST CLIENT, and WRITE A MANIFESTO.
This might sound ridiculous—but they are real examples of exactly how Craig has stayed ahead all these years.
In the latest episode of Crossing the Axis, Craig and I talk about something every production company owner will face: change. Because change is hard and most agencies don’t embrace it soon enough.
Too often, companies wait until they’re in a tough spot, forced into a moment where change isn’t optional, it’s survival. But the best time to change is when things are going well. When you can be adventurous. When you can shape your future instead of reacting to it.
That’s Craig’s playbook. He looks for opportunities that force change, make him uncomfortable, and find paths he didn’t even know existed.
For example:
🚗 BUYING AN ARM CAR – Not just a cool toy, but a strategic risk that expanded revenue streams and instantly elevated Kontent Partners’ credibility and visibility in the production business. Sometimes, one bold move changes how the whole market sees you.
✂️ FIRING A BIG CLIENT – If one client dominates your business (or your sanity), you’re not in control—they are. Kontent Partners walked away from seven figures in revenue to protect their team and culture. That decision made the company stronger, not weaker.
✍️ WRITING A MANIFESTO – When COVID hit, Kontent Partners didn’t wait for the industry to figure things out. They wrote the guide that became the industry standard for safe production. That’s what it looks like to be proactive instead of reactive.
And there’s more—from launching a client-facing newsletter that keeps relationships warm, to adopting a Copper CRM system that tracks leads and grows clients from first engagement to final delivery with total team transparency.
If you want to learn how to keep your production company alive and growing long-term, listen to Craig on this episode of Crossing the Axis.
