Showing Your Expertise

I love seeing production companies talk about their expertise in a way that serves the client first. SHEP Films nails this with their LinkedIn post, Plan for the Edit: The Rule of Threes.

What I like about it is they are not just saying “here’s what makes us great”—it’s “here’s how clients can get better results.” Then they break

down a key storytelling technique, and demonstrate how the right edit strategy makes customer stories more effective.

Check out their short video and explanation on LinkedIn.